Steel-Craft Doors - “Thermocraft”
Aside from the retouching required to clean up the house and change its colour and so forth, the main challenge with this image was to create the text, which looked like a shovelled driveway. To accomplish this, we brought a small square slab of concrete into the studio, and made a pile of fake snow on it. We then used stencils for the letters, covered them in the fake snow, and lifted them out to get the type exactly right. From there it was just a matter of blending the edges of the fake snow back into the background photo of the snow-covered drive, and adjusting the perspective of the letters.